BUYING GUIDE FOR JEWELLERY ITEMS
At Asgard Jewels we want to help you make the right decision to make that special purchase. Why not read our Buyer’s guides especially developed to give you guidance on watches, diamonds, selecting the right metal type and ensuring you pick the perfect engagement or wedding ring for your big day.
⦁ GEMSTONE BUYER’S GUIDE
At Asgard Jewels we sell a wide variety of jewellery adorned with beautiful gemstones. Gemstone jewellery makes a perfect gift for birthdays, Christmas, Valentine’s Day, christenings or even milestone wedding anniversaries. Whether you believe in the spiritual aspects of gemstones or not, buying gemstone jewellery to reflect the recipient’s individual qualities is a personal and thoughtful gift to give.
Every month has its own gemstone which is said to be lucky for the people born in that month. There are many variations around the world, but in the following gemstone guide, you will find the ones most commonly used in the UK.
WHAT IS A GEMSTONE?
A gemstone is the naturally occurring crystalline form of a mineral that has been fashioned for personal adornment. For centuries gemstones have been a representation of wealth and power which can still be seen today with fashion-led trends. They are considered valuable because of their rarity, strength, beauty and durability.
In 1822, a German mineralogist called Friedrich Mohs created the scale to measure the relative hardness or scratch resistance of various minerals. Gemstones are rated in accordance to the Mohs’ scale for their hardness. Diamonds are the hardest of gemstones at ten on the Mohs scale while pearls are one of the softest at just three on the Mohs scale.
⦁ BIRTHSTONES
Birthstones are a great way to celebrate a birthday, but what you might not realise is that every gem has a number of significant facts behind it and comes steeped in intriguing mythology. Our insider’s guide looks at each gem’s history, so you can be inspired to pick out personal birthstone jewellery for yourself or a loved one.
WHAT ARE BIRTHSTONES?
Every month of the year is represented by a beautiful birthstone, each with its own unique meaning and interesting folklore.
You’ll hear many ideas about how birthstones came about. They’re thought to go way back to the Bible and the breastplate made for Aaron, the High Priest of the Hebrews. The garment held 12 precious gemstones, each one representing a different Israeli tribe.
Many theories have been offered up since. The stones were once linked to the signs of the zodiac, before later becoming associated with the 12 months of the year.
Birthstones are shrouded in myth and legend – they’re traditionally believed to bring good luck and therapeutic powers. It was thought that wearing the gemstone during its associated month helped to enhance its abilities, the idea being that you should own all 12 and wear each one depending on the time of year.
Nowadays, birthstones are given to loved ones as birthday gifts in different forms of jewellery. With each birthstone having its own individual meaning and history, they make for a truly thoughtful and personal gift – and they can be cherished for a lifetime.
WHAT IS MY BIRTHSTONE?
Whether you’re looking to treat yourself or someone special, birthstones can be the standout feature of beautiful jewellery pieces and have great personal significance.
We’ve compiled a list of birthstones to help you find out more about each month’s stone and what they mean for the wearer:
JANUARY: GARNET
January’s birthstone, garnet, is most commonly found in a rich, fiery red shade, although it can appear in other striking colours. The stone is a symbol of peace, prosperity and good health – all the things we toast when seeing in the new year.
It’s no coincidence the gem looks a bit like a pomegranate seed – the word ‘garnet’ comes from the Latin for ‘seedlike’.
Legend has it that garnet can bring protection to the home, but it’s also said to symbolise deep and everlasting friendship, making it an ideal gift for someone you value and cherish.
FEBRUARY: AMETHYST
Famed for its stunning deep violet colour, amethyst is the birthstone of February. This instantly recognisable gemstone is a member of the quartz family and is linked to qualities of peace, courage and stability.
For many years, amethysts were as highly valued as diamonds and even favoured by royalty. Today, they’re affordable gemstones that are widely available in different shapes and sizes, which is why they’re so popular.
MARCH: AQUAMARINE
A March birthday is symbolised by aquamarine. Its mesmerising colour ranges from deep to pale pastel blue, reminiscent of the sea. Darker shades of aquamarine are very rare and bump up the value of the stone.
For centuries, this beautiful stone has been thought to bring youth and health. It’s the colour of water and the sky and is said to represent eternal life. Although there are many myths and legends about the aquamarine stone, the Greeks and Romans viewed it as ‘the sailor’s gem’ and relied on it to ensure their safe passage across stormy seas.
APRIL: DIAMOND
Diamonds were a girl’s best friend long before Marilyn Monroe told us so. If you’re lucky enough to have a birthday in April, this striking gem is your birthstone.
A diamond symbolises deep, everlasting love, coming from the fact it’s the hardest substance on earth – only another diamond can scratch a diamond. Even the name is derived from the Greek for ‘invincible’.
This stone has a long history of folklore and mythology behind it – some people even believe diamonds were formed by lightning bolts striking rocks. And for those who pay attention to superstition, wear a diamond and you’ll be brought peace and be protected from negative energies all year round.
Looking for an affordable alternative? White topaz, the gem of clarity and strength, is the next go-to stone for April.
MAY: EMERALD
One of Egyptian queen Cleopatra’s favourite gems, the green emerald is the birthstone for May.
Emeralds have always been associated with fertility, love and rebirth – certainly according to the ancient Egyptians – but modern interpretation links them to wisdom, growth and patience.
The finest emeralds are a vivid, deep shade of green and are more valuable. However, they are also very brittle. In fact, come across a flawless emerald and you could be sitting on a fortune.
JUNE: PEARL
Modern theories link Alexandrite to June birthdays, but traditionally, this month has always been associated with pearls.
Popular for centuries because of their gleaming natural beauty, pearls symbolise purity. They make for a natural-looking jewellery piece thanks to their soft colour.
Naturally formed, these stones are a beautiful addition to a piece of jewellery. For the romantics out there, the ancient Greeks held the belief that pearls were the tears of joy of Aphrodite, the goddess of love.
JULY: RUBY
July’s birthstone, the ruby, is considered to be the king of the gems, known for its vibrant red colour.
If there was ever a gemstone more fitting to signify love, we’ve yet to come across it. In fact, the ruby’s brilliant red hues are such a perfect symbol of love that it’s become an increasingly popular choice for engagement rings. It’s also believed that a ruby will protect its wearer from evil as well as bestowing good fortune, so it’s a great choice to give a loved one.
Rubies are one of the hardest natural gemstones around and their overall colour can sometimes give a clue as to where they originated. Burmese stones are often tinged with purple, while Thai types have a brown tone. But one thing’s for certain – rubies are ideal for unique statement jewellery.
AUGUST: PERIDOT
Peridot, August’s birthstone, is lime green in colour and is believed to bring power and influence to its wearer.
A very old gemstone, peridot has been found in Egyptian jewellery from as early as the 2nd millennium BC when the stones were discovered on a volcanic island in the Red Sea. Although there isn’t a great deal of folklore to accompany this stone, native Hawaiians believed that the crystals were the tears of Pele, the goddess of fire.
This striking stone is said to attract love and quieten feelings of anger, as well as soothing nerves and warding off negative emotions.
SEPTEMBER: SAPPHIRE
September’s birthstone, sapphire, is commonly thought of as blue, but can also be found in pink, orange, clear, yellow and many other colours. Many don’t believe it until they see it for themselves, but mystical colour-changing sapphires also exist, known as ‘phenomenon’ stones.
Sapphires are said to protect the wearer from evil, stress and harm. Once upon a time it was even believed that a venomous snake would meet its end if thrown in a container made of sapphire.
This is another stone enjoying popularity as a choice for engagement rings, which is fitting since it has long represented a promise of honesty, loyalty and trust.
OCTOBER: OPAL
Along with tourmaline, opal is the birthstone for the month of October.
Known as the queen of the gems in ancient times, this beautiful stone got its nickname because it’s made up of all the colours of the other gems. Each gem is stunningly unique, whether it’s made up of calming blues and greens or exciting, vibrant reds and yellows.
There are many superstitions and plenty of mythology associated with opals. In Europe, people used to believe the stone could make you invisible, while French superstition believes it to be a jinx. However, for a very long time, many have said that opal has healing powers.
NOVEMBER: TOPAZ
You might hear citrine associated with November birthdays, but topaz is the main birthstone for this month – and it has great appeal.
Shades of yellow, brown and honey take centre stage in topaz, but if you come across a pale pink or sherry red form, you’re on to an exceptional find. Topaz is increasingly popular in various shades of blue, as while it’s rare in nature, it can be easily crafted from clear material.
Delving into its history, the Greeks believed topaz heightened strength and could even make you invisible, while the Egyptians associated the golden gem with the sun god.
DECEMBER: TANZANITE
A member of the mineral family zoisite, December’s birthstone tanzanite is a much-loved stone. Velvety blue in appearance, with rich overtones of purple, there aren’t many other stones quite like it. The warm hues are associated with generosity and friendship, while wearers of tanzanite are said to be given a helping hand dealing with change.
Tanzanite can only be found in one place in the world – Tanzania, near Mount Kilimanjaro – so it’s a rather special gem if you can get your hands on it.
⦁ DIAMOND JEWELLERY BUYING GUIDE
Throughout history, diamonds have been the most highly valued of gemstones, worn and admired by royalty as a symbol of strength, status and divine invincibility. Over the centuries, diamonds have also become the ultimate declaration of love in the form of engagement rings, eternity rings and contemporary wedding bands. Diamonds possess a unique character, elegance and remain simply timeless, making them a great choice of gemstone for any piece of jewellery. Here at Asgard Jewels we have a wide collection of stunning and unique diamond jewellery, varying in colour, cuts and sizes, allowing you to create a fashion-forward statement, whatever your style.
⦁ A GUIDE TO ETERNITY RINGS
The eternity ring has long been a way to show a loved one what they really mean to you. But when do you get an eternity ring, what is the symbolic meaning behind it and where did this romantic tradition come from?
Here, we take a look at the eternity ring and discuss what makes it different from other pieces.
WHAT DOES AN ETERNITY RING MEAN?
The eternity ring is a symbol of everlasting love and makes for a truly romantic gesture. Its circular shape – one unbroken band – signifies lasting love and commitment, making it the perfect gift to celebrate relationship milestones like wedding anniversaries.
Given what it represents, the eternity ring is just as treasured as an engagement or wedding ring. This trio of rings is usually worn together on the third finger of the left hand. Why? Because historically, it’s always been believed that a vein runs directly from this finger to the heart.
The eternity ring also represents the circle of life, which is why it’s often seen as the perfect gift between couples when they welcome their first child into the world.
A WHOLE LOT OF HISTORY
The touchingly romantic gesture behind the eternity ring dates back to ancient Egypt, when the husband would give one to his wife as a simple token of his love. Back then, the circle was hugely significant in hieroglyphics, representing eternity. The Egyptians were firm believers in the bond of marriage being so strong that even death couldn’t break it, and so the eternity ring came to be – a physical symbol of that never-ending union between two people.
Whenever you choose to give an eternity ring to that special someone, you should be sure it represents an important time in your life as a couple, one you will cherish for the rest of your days together.
A couple’s love for one another can even be immortalised when eternity rings are passed down to children and grandchildren as heirlooms. So the meaning behind them is every bit as romantic and sentimental as its name suggests.
SIMPLE STYLE OR BOLD STATEMENT?
If you’re considering buying a loved one an eternity ring, there are a few things you’ll need to think about first, style-wise.
Most eternity rings feature a continuous band of sparkling diamonds. As one of the strongest, most precious substances known to man, diamond eternity rings are a popular choice.
However, many other precious stones work just as well and add a unique edge if you’re looking for statement style. Because all gems have their own symbolic meaning, there’s the option to choose a ring that’s personal to its wearer.
Think about the 12 birthstones and their unique meanings, for example, or whether you’re marking a particular wedding anniversary. Velvety blue sapphires, vibrant red rubies and dazzling green emeralds are just some of the stones that make for beautiful eternity rings.
You’ll also need to decide whether you’d like a full eternity ring, usually a gold band with a continuous circle of stones, or a half eternity ring, which is made up of a continuous line of stones on the face of the ring.
Still not quite sure? Browse our full collection of eternity rings now.
⦁ INTRODUCTION TO PRECIOUS METALS
Whatever the occasion or event, there is nothing more precious than a gift of jewellery to express to that special someone exactly how you feel.
With so many precious metals to choose from, the following metal buyer’s guide will explore the different beneficial properties of each metal, helping you to make the best choice.
You will also discover useful aftercare guidance on how to care for different precious metals with confidence, so that your jewellery stays looking as beautiful as when you first bought it.
⦁ PLATINUM
Platinum is a versatile and durable precious metal with a naturally white colour. Its dense quality makes it the perfect accompaniment to any gemstone, including diamonds. Because of its strength, platinum is a particularly popular choice for a variety of jewellery including engagement rings, wedding rings, necklaces, earrings and rings. Because of its 95 per cent purity, platinum does not oxidise in the air at any temperature which means its colour remains consistent and does not tarnish. As with all precious metals, platinum jewellery will carry a hallmark declaring its quality and authenticity.
⦁ GOLD
Gold has been an important precious metal since as early as 560BC and has been used throughout history as jewellery for religious ceremonies such as weddings, to declare status or purely for decoration. It is a popular and versatile choice because it is both ductile and malleable, meaning it can easily be crafted into different shapes. Most gold jewellery is mixed with other alloy metals such as silver, copper, nickel and zinc to strengthen its durability.
Gold is measured in carats and divided into 24 parts. Pure gold (Au) is measured as 24ct gold. 18 ct gold is 18/24 parts by mass or 75 per cent gold making it ideal for everyday use. It is also the preferred choice for ladies’ engagement rings. 9ct gold is 9/24 parts gold by mass or 37.5 per cent gold and this enables it to be more affordable gold choice.
9ct and 18ct gold jewellery particularly in yellow, white and rose gold are the most popular gold choices. As with all precious metals,gold jewellery will carry a hallmark declaring its quality and authenticity.
⦁ YELLOW GOLD 9CT, 14CT, 18CT
This is gold’s most traditional hue and provides a versatile base for a variety of jewellery designs and array of gemstones. Gold is always a naturally beautiful yellow colour. However, because of the different carats available there are subtle colour variations. 9ct, 14ct and 18ct are still yellow but the final colour can be influenced by varying the mixture of other metals being added. Yellow gold is the ideal precious metal for traditional engagement rings, wedding rings, necklaces, bracelets, rings and earrings.
VIEW OUR FULL RANGE OF YELLOW GOLD JEWELLERY
⦁ WHITE GOLD 9CT, 14CT, 18CT
White Gold has been fashionable since the early 1920s and has since become one of the most sought after gold colours used in the UK. To create white gold, yellow gold is mixed with copper, zinc, nickel or palladium, giving it a bright clean look, which is often favoured for use in bracelets, necklaces, rings and pendants. If you’re thinking of buying vintage inspired jewellery, white gold is perhaps the perfect metal to complement sparkling gemstones, especially diamonds.
VIEW OUR FULL RANGE OF WHITE GOLD JEWELLERY
⦁ RHODIUM PLATED GOLD
The contemporary version of white gold is often enhanced by rhodium plating. Rhodium is a metal from the platinum group that is naturally silver and beautifully bright. Almost all white gold is electro plated with rhodium to hide any staining or browning from the alloying process and to ensure white gold always has a shiny white, polished finish.
Over time, rhodium plating can wear away or scratch if it is repeatedly in contact with other hard items, this varies with the type of jewellery. Earrings for example, are unlikely to come into contact with anything which will wear the plating, but engagement or wedding rings may show signs of wear. If you find your rhodium plating has worn away slightly, bring it into any Asgard Jewels store, where we can arrange for it to be re-plated.
⦁ ROSE GOLD 9CT, 14CT, 18CT
With the help of rising fashion trends in watches and jewellery, rose gold is fast becoming a popular precious metal for watches, earrings, rings, necklaces and bracelets. Because of its warm pink shades, this alternative to white or yellow gold is becoming a contemporary metal of choice for engagement rings. It is created by combining yellow gold with a copper alloy and has the same properties as yellow gold.
VIEW OUR FULL RANGE OF ROSE GOLD JEWELLERY
⦁ TWO-COLOUR GOLD
Gold comes in three main colours, yellow, white and rose. You are likely to come across jewellery at Asgard Jewels that may feature two of these colours which will be referred to as two-colour gold. Ideal for earrings, bracelets, necklaces, pendants and rings, two-colour gold can be used to symbolise the love between two people and so it is perfect for wedding jewellery and rings. It is also a good option for eternity and anniversary rings.
VIEW OUR FULL RANGE OF TWO-COLOUR GOLD JEWELLERY
⦁ THREE-COLOUR GOLD
Three-colour gold jewellery is the combination of yellow, white and rose gold in one piece of jewellery. This combination of three colours offers eye catching design possibilities and allows you to accessorise with confidence. A jewellery classic that uses three-colour gold is the Russian wedding ring. In its simplest form it combines yellow, rose and white gold to symbolise your past, present and future together.
VIEW OUR FULL RANGE OF THREE-COLOUR GOLD JEWELLERY
⦁ SILVER & OTHER METALS
⦁ STERLING SILVER
Sterling silver is a fresh and contemporary precious metal found in mines around Australia, Canada, Mexico, Bolivia and Peru. Mixed with other metals to increase its strength, it is perfect for making bigger statement jewellery and has been used throughout history for necklaces, bracelets, earrings, rings and brooches. Sterling silver goes perfectly with diamonds and other precious gemstones. As with all precious metals,sterling silver jewellery will carry a hallmark declaring its quality and authenticity. VIEW OUR FULL RANGE OF STERLING SILVER JEWELLERY
⦁ COBALT
Cobalt is naturally a white alloy which is often used for men’s rings as it is durable and fairly scratch resistant. It is also fairly resistant to corrosion and wear. VIEW OUR FULL RANGE OF COLBALT JEWELLERY
⦁ STAINLESS STEEL
Stainless steel is made up of 11% chromium mixed with steel to prevent the metal rusting, tarnishing or corroding. It has strong and durable qualities which make it perfect for someone with an active lifestyle. Widely used by designers for its versatility stainless steel is a shiny, radiant affordable metal. It is used for all kinds of jewellery such as earrings, watches, bracelets. VIEW OUR FULL RANGE OF STAINLESS STEEL JEWELLERY
⦁ TITANIUM
Titanium is most commonly used in men’s watches and jewellery including wedding rings because of its durability. This contemporary metal with a polished finish comes in colours of black, grey and silver. Found in countries like China, Norway, South Africa and New Zealand it is one of the strongest metals making it suitable for everyday use. Titanium is also hypoallergenic and doesn’t include alloys. VIEW OUR FULL RANGE OF TITANIUM JEWELLERY
⦁ TUNGSTEN
This unassuming metal is four times harder than titanium and has a brilliant shine to it which makes it ideal for men’s wedding rings and other types of jewellery. Tungsten is a unique metal found in the regions of China, Brazil, Peru, Thailand and Portugal. VIEW OUR FULL RANGE OF TUNGSTEN JEWELLERY
⦁ PALLADIUM
Palladium is fast becoming popular for engagement rings due to its white finish. As part of the platinum family of precious metals, it can be used as an alloy when making white gold. Palladium has a great purity and strength which prevents it from expanding when exposed to heat. It is lighter than platinum and does not tarnish; it is a metal that will look great for years to come. As with all precious metals, palladium jewellery will carry a hallmark declaring its quality and authenticity. VIEW OUR FULL RANGE OF PALLADIUM JEWELLERY
⦁ PLATING
Some jewellery metals can be plated; sometimes that plating is a precious metal over another precious metal. The most commonly seen is silver, gold and rhodium plating. Any precious metal used for plating must still be of a legally recognised fineness. Although the finished item is covered with a precious metal, it cannot be hallmarked as it is only a covering.
SKIN ALLERGIES AND SENSITIVE SKIN
If you want to know which metals are the best options for those with sensitive skin or skin allergies speak to a member of staff in any Asgard Jewels store who will be happy to advise you.
⦁ WEDDING RINGS BUYER’S GUIDE
Ceremonies differ, vows are often unique, but the tradition of the wedding band has survived through the ages and is a traditional symbol of eternal love in many cultures and religions. At Asgard Jewels we have wedding rings in many different designs, widths, weights, shapes and sizes, each one stunning enough for you to adore for a lifetime. From your favourite precious metal to the ring shape that fits your finger perfectly, there can be many things to consider when looking for wedding rings for you and your partner. Do not settle for anything less than the best – all the information you will need to make the perfect choice first time can be found in the Asgard Jewels Wedding Rings Buyer’s Guide.
⦁ WEDDING RING METALS
One of the most important choices you’ll need to make about your wedding ring will be the material used to make it. The traditional choice is either white or yellow gold but precious metals such as platinum and titanium are becoming an increasingly popular choice for wedding rings.
Considering the wedding and engagement ring will be worn together, we would always recommend that you choose the same metal for both. Some metals are harder than others so doing this will minimise wear and tear.
Each metal has different properties and benefits. To find out more about which metal is right for your wedding ring, visit our precious metal buyers guide.
⦁ WEDDING RING SHAPES
Wedding rings are also available in different shapes. When you are choosing your ring you should try them on, preferably with your engagement ring. See which shape fits you the best and is the most comfortable. Match the shape to your engagement ring and try it for comfort.
There are three main wedding ring shapes:
COURT SHAPED
This is the most classic of the wedding ring styles. It is slightly rounded on the outside and on the inside which creates a very comfortable fit whatever width of ring you choose.
D SHAPED
D shaped wedding rings are curved on the outside but flat on the inside creating a D shape cross section and giving the ring its name.
SHAPED
If you have a fancy shaped engagement ring you will probably want to choose a wedding ring which complements and sits comfortably next to it. Try our shaped wedding rings to find one with a perfect fit.
⦁ WEDDING RING WEIGHTS
A wedding ring is traditionally a simple band of gold, but even this simple band comes in a variety of weights. Usually men wear heavier rings while women wear lighter, thinner rings. These rings will have names such as Heavy Weight, Extra Heavy Weight and Light Weight.
Heavier rings are usually more durable; many couples choose platinum for this reason as well as its rarity and beauty.
⦁ WEDDING RING WIDTHS
At Asgard Jewels we also offer a range of different widths, ranging from 2mm to 8mm wide so we are sure you will find a ring perfect for you.
⦁ DIAMOND SET WEDDING RINGS
The traditional plain gold wedding band has started to give way to more elaborate wedding ring designs. Asgard Jewels has a wide range of diamond set wedding rings if you are looking for a bit more sparkle.
⦁ PERSONALISE YOUR WEDDING RING
Engraving is a beautiful way to personalise your wedding ring so why not have your wedding date engraved inside your ring to make it an extra special reminder of your big day and the love and commitment you share with your partner. Asgard Jewels offers a choice of engravable wedding rings for that unique and personal touch. See more about our engraving service.
⦁ WEDDING RING FAQ’S
⦁ HOW DO I CHOOSE THE RIGHT RING SIZE?
Use our ring size chart if you are unsure of your ring size. It’s easy to use and comes with full instructions so that you can order your rings with confidence.
If you need any further help on deciding the correct ring size come into your nearest Asgard Jewels store and we will help you find a beautiful wedding ring with a perfect fit. Or alternatively you can order one of our ring sizers.
⦁ HOW MUCH SHOULD I SPEND ON A WEDDING RING?
There are no rules about how much to spend on your wedding ring. The price will be dictated by the carat, metal and size of your ring. Take your time and make sure that you choose a ring that suits you. Asgard Jewels has a wide range of beautiful wedding rings that will suit your budget.
⦁ HOW DO I FIND OUT MY PARTNERS RING SIZE?+
The easiest way is to take her to a jeweller and ask them to tell you, however this might spoil the surprise. If you want to be more discreet, you could download a ring size chart and borrow one of her rings, preferably one she wears on the fourth finger of her hand and compare it to the ring sizer. Alternatively you could take the borrowed ring to a jeweller to be measured. Whatever you do, remember to take the ring back before she notices that it is missing.
⦁ HOW DO I PICK THE RIGHT RING FOR MY PARTNER?
Getting the right engagement ring is very important and very nerve wracking. Make sure that you do your homework and look at her jewellery to see what she likes. Look at which metals she favours, white gold, yellow gold or platinum and try to notice what styles and stones she has. Lots of diamonds or lots of pearls? Is it big and colourful, or small and minimalist? Her jewellery collection will hold a lot of secrets that will help you to develop a picture of which ring she might like. If her taste is big and bold, then perhaps a dazzling cluster ring. If her taste is more refined a high carat solitaire will be the right choice.
⦁ WHAT IF THE RING DOESN’T FIT?
Don’t worry. If you bought it from Asgard Jewels we will exchange or refund it within 30 days.
⦁ CAN I DESIGN MY OWN RING?
Yes, of course. Using our Asgard Jewels service, available in store, you can design your own unique engagement and wedding rings to your own specifications with the help of our experienced jewellery designers.
⦁ WHERE CAN I BUY A CERTIFIED DIAMOND?
At Asgard Jewels we have a great collection of certificated diamonds including the world famous Leo® Diamond.
⦁ WHAT IF MY GIRLFRIEND DOESN’T LIKE THE RING I BOUGHT?
Don’t worry. If you bought it from Asgard Jewels we will exchange or refund it within 30 days.
⦁ WHAT IS THE DIFFERENCE BETWEEN WHITE AND YELLOW GOLD?
Yellow gold and white gold both contain gold. The difference between the two metals is the other alloys that are used with the gold. White gold uses more white metals as alloys. The white metals used in white gold produces the white colour of white gold.
⦁ HOW DO YOU CLEAN DIAMOND JEWELLERY?
At Asgard Jewels we stock a wide range of jewellery cleaning products to help you to keep your precious jewellery as good as new.
⦁ FREE AND EASY RETURNS
We want you to be completely thrilled with your purchase, so rest assured you have 30 days to obtain a refund or exchange in any of our stores or by post.
⦁ WEDDING JEWELLERY
Once you have found your perfect engagement ring and the wedding ring to match, it will soon be time for you to take the next step and begin planning the wedding. At Asgard Jewels we know that it is your big day and you want it to be perfect – we know the little details matter and getting the wedding jewellery just right is important for making your big day perfect.
⦁ PERFECT JEWELLERY FOR A PERFECT DAY
When choosing jewellery for yourself and your bridesmaids it is best to match it to your look for the day. Ensure that your wedding jewellery is coordinated and that it complements your dress and your bridesmaids’ dresses. When you are choosing earrings, think of how you will be wearing your hair and make sure that the style you choose is suitable for your look. Another thing to consider is whether you want to match your wedding jewellery to your wedding and engagement rings as these are going to be the focus of much attention. It is recommended to choose jewellery which will complement and highlight their beauty.
⦁ OUR EXPERTS CAN HELP
Asgard Jewels has a huge range of luxury jewellery which is perfect to wear on your wedding day. You can choose from our extensive variety of classic, timeless pieces including necklaces, bangles, earrings and bracelets set with sparkling diamonds or shimmering pearls to make your wedding look complete. If you have trouble deciding which jewellery best suits your wedding look, our staff are always happy to help you style your wedding. Why not bring your ideas to a sales assistant in store who will be happy to give you the best advice available on the high street.
⦁ WEDDING GIFTS
When you plan a wedding, it is amazing how many people help you and contribute to your big day. Saying thank you to your loved ones is important and will put an elegant finishing touch to your celebrations. Sometimes flowers and a card are simply not enough to say thank you for everyone’s hard work. Why not give a gift that can be treasured? Here at Asgard Jewels, we have a collection of thank you gifts to help you put your gratitude into words.
⦁ GIFTS FOR YOUR BRIDESMAIDS
A wedding gift for your bridesmaids should be a special keepsake that they can treasure. At Asgard Jewels we have a wide selection of gifts that would be just right for expressing your thanks towards your bridesmaids; perhaps a pendant, earrings, a stylish photo frame or trinket box. Whatever you decide it will be a gift from the heart.
⦁ GIFTS FOR YOUR GROOMSMEN
Your best man, ushers and groomsmen have all given everything to make your wedding the best day of your life, so why not reward them with a stylish pair of cufflinks, a keepsake pen or even a watch? Asgard Jewels has a wide range of gifts to choose from so there will always be something which is right for expressing your gratitude.
⦁ ADD A PERSONAL TOUCH
You can make your gift even more memorable by engraving it and adding a little personal touch; a message of thanks or even the date of your wedding will help the recipient to remember the day forever. Asgard Jewels has a wide selection of engravable gifts; there is something for everyone. Learn more about our engraving service.
⦁ ENGAGEMENT RING BUYING GUIDE
Find everything you need to know about finding the perfect engagement ring. Our comprehensive engagement ring guide covers all the most important elements, from the carat and clarity of diamonds to the subtle differences between different styles and metals. All this information will ensure that all you need to concentrate on is making the big day the most special it can possibly be.
⦁ A GUIDE TO ENGAGEMENT RING STYLES
It might not be easy trying to decide your engagement ring style. But checking your current jewellery for your preferred metal colour and finding out whether your style is more classic than contemporary is a great way to start.
If you are buying for your partner, it might be worthwhile discreetly searching through their current jewellery. Engagement rings come in a near endless choice of styles and designs, so it’s important to find something they’ll love.
Make a note of which metals they prefer such as white gold, yellow gold or platinum. Your partner’s jewellery collection will hold a lot of secrets that will help you to develop a picture of the perfect ring. Ask yourself whether you think they would prefer an engagement ring that is lavish and contemporary, classic and timeless, vintage inspired or something more unusual and distinctive.
Here’s our guide to the different engagement ring styles available, to help make your decision that bit easier.
WHAT ARE THE DIFFERENT ENGAGEMENT RING STYLES?
There are several different types of engagement ring, ranging in popularity. Here are the engagement ring stone styles available:
⦁ SOLITAIRE ENGAGEMENT RINGS
The most popular choice, a solitaire engagement ring consists of a slim band with a single centre stone. A diamond solitaire engagement ring is a classic style that never dates.
⦁ HALO ENGAGEMENT RINGS
Halo engagement rings feature a centre stone surrounded by a halo of smaller diamonds, creating an indulgent and contemporary look.
⦁ CLUSTER ENGAGEMENT RINGS
A cluster engagement ring features a collection of numerous diamonds which can craft a lavish and striking look.
⦁ TRILOGY OR THREE-STONE ENGAGEMENT RING
Engagement rings with three stones, sometimes known as trilogy engagement rings, carry a triple meaning; each stone represents past, present and future.
⦁ SIDE STONE ENGAGEMENT RINGS
Side stone engagement rings feature a main centre stone, with smaller stones either side, adding extra sparkle to the simple yet elegant solitaire.
At Asgard Jewels we have a vast collection of different engagement rings that vary in style from refined and classic like a diamond solitaire ring to more lavish and contemporary such as a statement diamond halo cluster ring.
⦁ ENGAGEMENT RING METALS
Engagement rings are also available in a range of different metal options. For a more traditional choice, particularly if your (or your partner’s) jewellery collection consists mainly of yellow metals, a yellow gold engagement ring is a great choice.
A more contemporary choice for an engagement is white gold. This is a timeless metal that looks great alone, or when mixed with other metal and gold colours. As an alternative to white gold, a platinum engagement ring can offer a similar appearance, but the metal’s robust properties make it more durable.
A rising trend in recent years has been rose gold, so perhaps a rose gold diamond engagement ring would make a great choice.
Check out our guide to engagement ring metals for more information on choosing the right option.
⦁ ENGAGEMENT RING STONE STYLES
As well as the setting and the metal, you should also consider your loved one’s preferred stone style – will their perfect ring have lots of diamonds or would they prefer coloured gemstones? Would they prefer a lavish and elaborate style or something small and minimal in design?
An engagement ring doesn’t necessarily have to be a diamond. Here are some popular engagement ring stones to choose from:
⦁ DIAMOND ENGAGEMENT RINGS
By far the most popular choice, the diamond engagement ring is a timeless classic.
⦁ SAPPHIRE ENGAGEMENT RINGS
For those who prefer a splash of colour, a beautiful blue sapphire engagement ring is a wonderful way to make a statement. The stone is thought to represent faithfulness and sincerity.
⦁ MORGANITE ENGAGEMENT RINGS
Morganite engagement rings have exploded in popularity in recent years as a diamond alternative. The pale pink stone makes for a wonderful engagement ring, especially when paired with a rose gold band.
⦁ AQUAMARINE ENGAGEMENT RINGS
The pale blue hue of aquamarine is another popular choice, offering a subtler alternative to the boldness of sapphire.
⦁ TOPAZ ENGAGEMENT RINGS
Whether complemented by traditional diamonds or left to sparkle alone, a topaz engagement ring is another brilliant blue stone that adds interest.
⦁ RUBY ENGAGEMENT RINGS
A regal red is a sure sign of love, and ruby engagement rings are a stunning way to show it. Beautiful when combined with yellow or white gold, a ruby is an eye-catching stone that also represents energy and passion.
⦁ EMERALD ENGAGEMENT RINGS
Emerald is another sought-after option for modern day engagement rings. The bold green stone is thought to represent successful love, making it a perfect token of appreciation when it comes to popping the question.
⦁ AMETHYST ENGAGEMENT RINGS
Amethyst is said to symbolise purity and spirituality, and has grown in popularity as an engagement ring stone over the last few years. Its distinctive purple colour makes it a standout option for a magical proposal.
⦁ OTHER UNCOMMON ENGAGEMENT RING STONES
If you want something truly rare, there are engagement rings available with just about any precious and semi-precious stone you can think of, including:
⦁ Agate
⦁ Amber
⦁ Citrine
⦁ Garnet
⦁ Opal
⦁ Quartz
⦁ Tanzanite
GET THE PERFECT FIT WITH A BRIDAL SET
If you want to ensure that two of the most important pieces of jewellery she will ever own sit perfectly together, then a beautiful bridal set would make a great choice.
In recent years bridal sets have been steadily growing in popularity, with many brides choosing to have a perfectly matching engagement ring and wedding band. At Asgard Jewels, we have an extensive bridal set collection with different styles and diamond cuts which effortlessly complement each other.
⦁ THE FOUR Cs OF DIAMOND QUALITY
When you begin looking for the perfect engagement ring you may come across the four Cs. Understanding the four Cs will help you to recognise the differences in diamond quality. To find out more about choosing a diamond visit our diamond buyer’s guide
⦁ COLOUR
Diamonds are generally colourless or near colourless (they may have shades of yellow or brown.) A diamond which is completely colourless is more desirable than one which is slightly yellow. At Asgard Jewels we use the Gemological Institute of America (GIA) scale to measure colour. A diamond which is graded D is colourless, and one which is graded Z will appear slightly yellow.
However, not all diamonds are colourless and you may want to choose an engagement ring with a touch of colour as a contemporary and stylish option.
⦁ CLARITY
Most diamonds will contain inclusions, flaws which are known as nature’s ‘birthmarks’ or ‘fingerprints’. Diamonds are rarely perfect, but the fewer inclusions, the more valuable the diamond will be. Most inclusions can’t be seen by the naked eye meaning that they will not necessarily affect the beauty of your engagement ring however the clarity of the diamond is worth considering.
⦁ CARAT
A diamond’s carat measures the weight not the size of a diamond. A diamond with a large carat weight will make it a valuable diamond because of its rarity; however a diamond can appear larger than its actual weight depending on the way it is cut and set. If the engagement ring you choose is a diamond cluster ring the carat weight refers to the total weight of all the stones together.
⦁ CUT
A rough crystal is turned into a polished diamond by skilled craftsmen who aim to bring out the brilliance in each and every diamond. This is done by cutting a diamond with fine symmetry, proportions and angles which make good use of light by allowing it to be dispersed and reflected from one facet to another. A well cut diamond will sparkle and glisten. To find the perfect engagement ring, study the diamonds brilliance and beauty and spend some time choosing the right one for you.
Cut can sometimes refer to the shape of the diamond and there are many shapes available:
⦁ ROUND BRILLIANT CUT DIAMONDS
The round brilliant cut diamond is a true classic and the most popular diamond shape there is. It suits any setting and ring style and is completely timeless.
⦁ PRINCESS CUT DIAMOND
A princess cut diamond is a square shape with a brilliant cut; it gives a fresh modern look and is one of the most popular diamond cuts.
⦁ CUSHION CUT DIAMOND
This is a hugely popular choice with the celebrities. It is a rounded square or rounded rectangular shape, which highlights the diamonds brilliance. This shape will often make use of big or fancy coloured diamonds.
⦁ MARQUISE CUT DIAMOND
A marquise diamond cut will maximise the carat weight and give a much larger looking diamond.
⦁ HEART CUT DIAMOND
A heart shaped diamond is a romantic choice and suits an engagement rings purpose of an expression of love. Emerald cut diamond
⦁ EMERALD CUT DIAMOND
The emerald cut is another very popular choice. The shape is rectangular but can vary in length to width ratio. It is the special ‘step-like’ cut which highlights the diamonds clarity.
⦁ OVAL CUT DIAMOND
Oval shaped diamonds can vary in length to width ratio. As one of the less commonly seen shapes in engagement rings it offers a unique style.
⦁ PEAR CUT DIAMOND
Pear shaped diamonds will elongate the fingers and make them look slimmer.
⦁ ENGAGEMENT RING METAL GUIDE
At Asgard Jewels we offer engagement rings in a range of metals including yellow gold, white gold, rose gold and platinum.
Here’s a run down of the options available when it comes to engagement ring metals.
⦁ YELLOW GOLD ENGAGEMENT RINGS
At one time the most common option, yellow gold engagement rings offer a classic look that’s suitable for any occasion. A gold band looks perfect with a diamond, but is also versatile enough to carry a more colourful stone such as a ruby or an emerald.
⦁ WHITE GOLD ENGAGEMENT RINGS
White gold is the modern day favourite when it comes to engagement ring metals. White gold engagement rings look great when paired with wedding rings of the same metal, or can be worn with other gold colours for a bolder fashion statement.
⦁ ROSE GOLD ENGAGEMENT RINGS
The rose gold renaissance of the last few years has extended to the engagement ring. Offering a modern look, rose gold engagement rings can be worn with similar jewellery or mixed with other metals. As well as diamonds, modern stone choices like morganite also look amazing with a rose gold ring.
⦁ PLATINUM ENGAGEMENT RINGS
A more robust and durable option than gold, platinum engagement rings have also seen a rise in popularity in recent times. This white metal offers a timeless and contemporary look, and its natural strength means that any diamonds or stones are kept safe in their setting. If you’re after a metal that will retain its shine for years to come, platinum is your best bet as it never dulls or tarnishes.
⦁ SILVER ENGAGEMENT RINGS
For a more affordable option, silver engagement rings offer style at a fraction of the price. If you’re on a budget, a silver engagement ring may be an option. However, silver is a much softer metal than gold or platinum, so you may wish to go for something more durable to withstand the rigours of everyday wear.
⦁ MIXED METAL ENGAGEMENT RINGS
If you’re looking for something a little more unique, you could consider a mixed metal option such as a two colour gold engagement ring. These come in a range of stunning designs, with a combination of different gold components. Choose from white gold with yellow gold, or white gold complemented by rose gold detailing.
WHAT’S THE BEST METAL FOR AN ENGAGEMENT RING?
When choosing an engagement ring metal, most people prefer to go for gold or platinum. However, the decision often lies in your partner’s personal fashion taste or lifestyle.
If your partner’s jewellery collection consists of mostly yellow metals it may be wise to choose a traditional yellow gold engagement ring as it will be a ring that they will treasure and wear all the time.
If your partner’s collection consists of white metals you may want to choose an engagement ring in a precious metal such as white gold, platinum or palladium. Alternatively rose gold engagement ring offers a chic and contemporary look.
For someone who leads an active lifestyle, a platinum ring may be more appropriate, given its durability.
Remember that your wedding band should be the same metal as your engagement ring to avoid the metal wearing or scratching.
Read our precious metals buyer’s guide to find out more about choosing the right metal for you.
⦁ A GUIDE TO ENGAGEMENT RING SETTING
When choosing an engagement ring, there’s lots to consider. You need to decide on a diamond and the cut, as well as the metal type and ring shape.
Another consideration is the setting type. But for many people, this is well out of their comfort zone.
If you’re confused by settings, don’t worry! Read this guide to discover more about engagement ring settings and the different types available.
⦁ WHAT IS AN ENGAGEMENT RING SETTING?
The setting is what holds the diamond (or other stone) in your engagement ring. However, it’s more than just security for your diamond – the setting also helps to create the overall look of your ring.
⦁ ENGAGEMENT RING SETTING TYPE
There are several different types of engagement ring setting available. Each one offers a different way of holding the diamond, so it’s this that changes the look of the ring. Some of the most common and popular engagement ring settings are:
⦁ Prong setting
⦁ Halo setting
⦁ Bezel setting
⦁ Invisible setting
⦁ Channel setting
⦁ Pave setting
Keep reading to find out more about these different setting types.
⦁ WHAT IS A PRONG SETTING ENGAGEMENT RING?
A prong setting acts like a claw to grasp the diamond. It raises up the diamond so that it is unhindered and on show, allowing the diamond to catch the light and sparkle as a diamond should
⦁ WHAT IS A HALO SETTING ENGAGEMENT RING?
A halo setting combines the security of a prong setting and the sparkle of multiple diamonds. A centre stone is secured underneath a rim adorned with smaller diamonds.
⦁ WHAT IS A BEZEL SETTING ENGAGEMENT RING?
A bezel setting, sometimes known as a rub over setting, provides extra security for the diamond. Metal is formed around the shape of the diamond, and the top of the stone sits flush to the perimeter of the setting which produces a clean, modern look.
⦁ WHAT IS AN INVISIBLE SETTING ENGAGEMENT RING?
An invisible setting is hidden, providing the appearance of a floor of diamonds set side by side to create an all diamond surface. This can result in a striking and contemporary ring, with the hidden setting providing a sense of intrigue.
⦁ WHAT IS A CHANNEL SETTING ENGAGEMENT RING?
A channel setting in a ring features a row of diamonds side by side, suspended by individual seats cut into each side of the channel. This setting is often used for side stones to add more sparkle to the ring.
⦁ WHAT IS A PAVÉ SETTING ENGAGEMENT RING?
The pavé setting is taken from the French for “to pavé”, and features small diamonds set closely together; like paving the surface of the band with diamonds.
Ready to choose? Shop our full engagement rings range.